Homes served by a supplier
6.1%
232,158 homes, 2025
Average price
22.48 cents
30% above the US average
Average monthly bill
$150.59
New Jersey, 2025
Choice status
Yes
Open to households
How choice works in New Jersey
Households can choose a third-party supplier, and many towns run government energy aggregation. The local utility still delivers the power and sends the bill in most cases.
Basic Generation Service is the default supply from your utility. Prices for most households are reset each year on June 1 after the state’s power auction.
- What a supplier changes: the price and terms of the energy you buy, and often the company that sends the bill.
- What it does not change: your delivery utility, your meter, outage service and the poles and wires.
New Jersey next to the other choice markets
In 2025, 6.1% of New Jersey homes bought from a retail supplier. Among the 15 choice markets on this site, that ranks 12th of 15 for the share of homes with a supplier. The average price was 22.48 cents per kWh, 30% above the US average, and the average bill was $150.59.
| State | Homes with a supplier | Cents per kWh | Monthly bill |
|---|---|---|---|
| Massachusetts | 61.8% | 30.41 | $181.08 |
| Texas | 55.1% | 15.40 | $170.95 |
| Ohio | 49.8% | 16.90 | $147.74 |
| Rhode Island | 24.8% | 29.48 | $165.62 |
| Pennsylvania | 22.4% | 19.29 | $161.90 |
| Illinois | 20.7% | 17.67 | $126.59 |
| New Hampshire | 17.8% | 24.53 | $156.94 |
| Connecticut | 15.3% | 29.31 | $206.46 |
| District of Columbia | 8.8% | 21.92 | $140.05 |
| Maine | 7.3% | 27.69 | $147.67 |
| New York | 7.1% | 26.39 | $154.75 |
| New Jersey | 6.1% | 22.48 | $150.59 |
| Delaware | 5.6% | 17.15 | $157.80 |
| Maryland | 5.6% | 19.53 | $184.42 |
| Michigan | 0.0% | 20.03 | $127.17 |
Source: U.S. Energy Information Administration, Form EIA-861 (final 2025 data), residential. A higher share of homes with a supplier does not mean lower prices.
Who delivers your power
Delivery utilities in New Jersey are regulated, and the largest by residential customers in 2025 were:
| Utility | Type | Homes served |
|---|---|---|
| PSE&G | Investor-owned | 2,072,339 |
| Jersey Central Power and Light (JCP&L) | Investor-owned | 1,047,687 |
| Atlantic City Electric | Investor-owned | 509,015 |
| Rockland Electric | Investor-owned | 66,678 |
| City of Vineland | Municipal | 22,866 |
Source: U.S. Energy Information Administration, Form EIA-861 (final 2025 data). Cooperatives and municipal utilities may sit outside the choice program. Check who sends your bill.
Not sure who serves you? Use the find my electric company tool or check the top of your bill.
How to compare offers in New Jersey
Compare offers with your utility’s current Basic Generation Service price and note the date it will next change.
Ready to switch? Read the New Jersey switching guide for the steps, the rules we checked and what to confirm first.
- Find your current default price and the date it will next change.
- Ask each supplier for the price, the type, the term, every fee and the early termination fee in writing.
- Compare over a full year, not one month.
- Check what happens when the term ends.
New Jersey calls competitive suppliers third-party suppliers. A third-party supplier replaces only the supply part of your bill. Your utility continues to deliver the power, and it still sends the bill in most cases.
Many New Jersey towns offer government energy aggregation, which buys power for residents under a municipal contract. Check your bill and your town’s notices before you switch.
Five questions to ask before you sign
- What is the price per kWh, and is it fixed or variable?
- How long is the term, and what is the fee for leaving early?
- Are there monthly charges, minimum usage fees or conditions on credits?
- What happens when the term ends, and how will I be told?
- How long do I have to cancel after signing?
Your rights and where to complain
Suppliers are licensed or registered with the state, and the New Jersey Board of Public Utilities handles complaints. Keep a copy of your contract and any call or email confirmation. If you think you were switched without permission, tell your utility and your regulator right away.
New Jersey electricity provider questions
Can I choose my electricity provider in New Jersey?
Yes. Households can choose a third-party supplier, and many towns run government energy aggregation. The local utility still delivers the power and sends the bill in most cases.
Who delivers electricity in New Jersey?
Your local utility delivers it. By residential customers in 2025, the largest delivery and utility companies were PSE&G, Jersey Central Power and Light (JCP&L), Atlantic City Electric. You cannot change your delivery company.
What happens if I do not pick a supplier in New Jersey?
You receive Basic Generation Service. Basic Generation Service is the default supply from your utility. Prices for most households are reset each year on June 1 after the state’s power auction.
How many New Jersey homes use a retail supplier?
In 2025, retail suppliers served about 6.1% of New Jersey residential customers, or 232,158 homes (EIA Form EIA-861).
Is a supplier cheaper than the utility in New Jersey?
It can be, and it can also be more expensive. Compare an offer against the current default price over a full year, and read the term, the fees and what happens at renewal.