Utilities listed
67
Wisconsin, 2025
Homes counted
2.87 million
Residential customers
Average price
18.08 cents
Per kWh, Wisconsin
Average bill
$120.60
Per month
Utilities serving Wisconsin homes
| Utility | Type | Homes in WI | Cents per kWh | Monthly bill |
|---|---|---|---|---|
| We Energies | Investor-owned | 1,056,086 | 20.53 | $131.37 |
| Wisconsin Power and Light (Alliant Energy) | Investor-owned | 440,746 | 18.47 | $128.22 |
| Wisconsin Public Service | Investor-owned | 415,643 | 17.20 | $105.93 |
| Northern States Power Wisconsin | Investor-owned | 222,746 | 15.55 | $112.20 |
| Madison Gas and Electric | Investor-owned | 148,482 | 21.11 | $106.58 |
| Adams-Columbia Electric Cooperative | Cooperative | 36,159 | 18.98 | $122.04 |
| Polk-Burnett Electric Cooperative | Cooperative | 20,584 | 15.96 | $127.26 |
| Barron Electric Cooperative | Cooperative | 19,395 | 16.02 | $141.50 |
| Riverland Energy Cooperative | Cooperative | 19,120 | 16.19 | $171.84 |
| Oakdale Electric Cooperative | Cooperative | 17,139 | 15.95 | $119.74 |
| Sun Prairie Utilities | Municipal | 17,082 | 12.11 | $74.04 |
| Manitowoc Public Utilities | Municipal | 16,169 | 11.44 | $65.36 |
| City of Kaukauna | Municipal | 14,872 | 12.87 | $92.94 |
| Scenic Rivers Energy Cooperative | Cooperative | 13,655 | 15.49 | $177.06 |
| Superior Water and Light | Investor-owned | 13,290 | 15.78 | $87.55 |
| Northwestern Wisconsin Electric | Investor-owned | 12,999 | 14.64 | $84.00 |
| Wisconsin Rapids W W and L Commission | Municipal | 12,347 | 13.61 | $89.31 |
| City of Marshfield | Municipal | 11,974 | 10.34 | $73.11 |
| Dahlberg Light and Power | Investor-owned | 11,001 | 13.16 | $77.14 |
| Oconomowoc Utilities | Municipal | 10,391 | 14.17 | $96.48 |
| Clark Electric Cooperative | Cooperative | 9,616 | 14.45 | $177.82 |
| Dunn County Electric Cooperative | Cooperative | 9,542 | 16.17 | $160.12 |
| City of Menasha | Municipal | 8,683 | 13.23 | $80.57 |
| City of Stoughton | Municipal | 8,338 | 12.85 | $86.27 |
| City of Sturgeon Bay | Municipal | 7,865 | 12.81 | $76.44 |
| Rock Energy Cooperative | Cooperative | 7,409 | 14.58 | $125.43 |
| City of Plymouth | Municipal | 7,331 | 12.16 | $88.57 |
| Hartford Electric | Municipal | 7,039 | 11.94 | $75.31 |
| City of River Falls | Municipal | 6,914 | 14.02 | $92.26 |
| Village of Waunakee | Municipal | 6,906 | 12.14 | $87.54 |
| Cedarburg Light and Water Commission | Municipal | 6,168 | 13.44 | $87.07 |
| Two Rivers Water and Light | Municipal | 5,581 | 13.04 | $67.47 |
| East Central Energy | Cooperative | 5,201 | 17.60 | $149.94 |
| City of New Richmond | Municipal | 5,089 | 12.40 | $89.18 |
| North Central Power | Investor-owned | 5,063 | 16.38 | $74.05 |
| Shawano Municipal Utilities | Municipal | 4,977 | 14.41 | $84.30 |
| Reedsburg Utility Commission | Municipal | 4,956 | 12.36 | $86.78 |
| Lake Mills Light and Water | Municipal | 4,134 | 14.54 | $90.83 |
| Waupun Utilities | Municipal | 3,957 | 12.35 | $85.10 |
| Jefferson Utilities | Municipal | 3,752 | 12.43 | $86.40 |
| Village of Mt. Horeb | Municipal | 3,644 | 13.01 | $89.86 |
| City of Evansville | Municipal | 3,549 | 13.22 | $103.72 |
| New London Electric&Water Utility | Municipal | 3,539 | 12.67 | $81.27 |
| Slinger Utilities | Municipal | 2,830 | 12.36 | $86.48 |
| City of Columbus | Municipal | 2,468 | 12.77 | $83.96 |
| City of Richland Center | Municipal | 2,431 | 12.49 | $73.52 |
| City of New Holstein | Municipal | 2,248 | 14.06 | $102.75 |
| City of Black River Falls | Municipal | 2,244 | 14.79 | $105.59 |
| Pioneer Power and Light | Investor-owned | 2,021 | 16.76 | $85.93 |
| Village of Prairie Du Sac | Municipal | 1,919 | 11.97 | $79.13 |
| Algoma Utility Commission | Municipal | 1,702 | 13.54 | $73.46 |
| Waterloo Light and Water Commission | Municipal | 1,621 | 14.69 | $97.24 |
| Brodhead Water and Lighting Commission | Municipal | 1,549 | 13.48 | $96.20 |
| City of Lodi | Municipal | 1,500 | 13.75 | $89.57 |
| City of Boscobel | Municipal | 1,453 | 11.05 | $76.83 |
| Florence Utility Commission | Municipal | 1,432 | 16.89 | $76.66 |
| Oconto Falls Water and Light Commission | Municipal | 1,366 | 14.41 | $88.82 |
| Hustisford Utilities | Municipal | 1,318 | 14.25 | $102.51 |
| Village of New Glarus | Municipal | 1,100 | 14.72 | $93.05 |
| City of Eagle River | Municipal | 1,065 | 14.75 | $74.29 |
Showing the 60 largest of 67. The rest are small municipal systems and cooperatives.
Source: U.S. Energy Information Administration, Form EIA-861 (final 2025 data). Homes in WI counts only the customers in this state. Price and bill cover the utility's whole territory and bundled customers only. Delivery only means the utility carries power but does not sell it.
Who owns Wisconsin's electric companies
| Type | Utilities | Homes in WI | Share of homes |
|---|---|---|---|
| Investor-owned utility | 12 | 2,328,769 | 86.1% |
| Municipal utility | 45 | 218,241 | 8.1% |
| Electric cooperative | 10 | 157,820 | 5.8% |
Each type is run differently. An investor-owned company answers to shareholders and a state commission. A municipal utility answers to a city. A cooperative answers to its members. That is why the same state can have very different prices and service from one address to the next.
What Wisconsin utilities charge, by type
| Type | Utilities with a price | Average cents per kWh |
|---|---|---|
| Investor-owned utility | 12 | 18.93 |
| Municipal utility | 45 | 12.75 |
| Electric cooperative | 10 | 16.57 |
Source: U.S. Energy Information Administration, Form EIA-861 (final 2025 data). Customer-weighted average of the prices utilities report for bundled residential service. It leaves out delivery-only customers and retail providers.
Outside the investor-owned companies, the largest municipal utility is Sun Prairie Utilities (17,082 homes), and the largest electric cooperative is Adams-Columbia Electric Cooperative (36,159 homes).
Price differences between types come from costs, customer density and the way each type is financed, so a lower average does not decide which is better for your home.
Utilities with full profiles
These Wisconsin utilities are among the 600 largest in the country, and each has a profile with its service area, reliability and rate options.
- ProfileWe Energies1.06 million homes. Investor-owned.Open
- ProfileAlliant Energy441 thousand homes. Investor-owned.Open
- ProfileWisconsin Public Service416 thousand homes. Investor-owned.Open
- ProfileNorthern States Power Wisconsin230 thousand homes. Investor-owned.Open
- ProfileMadison Gas and Electric148 thousand homes. Investor-owned.Open
- ProfileAdams-Columbia Electric Cooperative36 thousand homes. Cooperative.Open
- ProfilePolk-Burnett Electric Cooperative21 thousand homes. Cooperative.Open
- ProfileBarron Electric Cooperative19 thousand homes. Cooperative.Open
- ProfileRiverland Energy Cooperative19 thousand homes. Cooperative.Open
How Wisconsin compares
The statewide average residential price is 18.08 cents per kWh and the average bill is $120.60 a month. See the full breakdown, rankings and neighbors on the Wisconsin electricity rates page. Among utilities with at least 10,000 bundled residential customers, average prices ran from 10.34 cents at City of Marshfield to 21.11 cents at Madison Gas and Electric.
Can you switch electric companies in Wisconsin?
Most households cannot choose. The company that serves your address is set by where you live. Regulation and complaints go through the Public Service Commission of Wisconsin.
Find yours
Not sure which one serves you?
Wisconsin electric company questions
Who is the largest electric company in Wisconsin?
We Energies serves the most residential customers in Wisconsin, about 1.06 million homes in 2025 (EIA Form EIA-861).
How many electric utilities are there in Wisconsin?
EIA lists 67 electric utilities with residential customers in Wisconsin for 2025. Most households are served by a handful of the largest ones.
Which Wisconsin utility has the lowest average price?
Among Wisconsin utilities with at least 10,000 bundled residential customers, City of Marshfield had the lowest average residential price in 2025 at 10.34 cents per kWh and Madison Gas and Electric had the highest at 21.11 cents. Prices reflect the utility's costs and customer mix, so a lower price does not mean better service.
Can I choose my electric company in Wisconsin?
Usually not. Households in Wisconsin buy electricity from the utility, municipal system or cooperative that serves their address.