Independent profile. Kilowatt Atlas is not affiliated with White River Valley Electric Cooperative, does not use its logo or branding and cannot take payments, start service or look up accounts. Figures come from public federal data for 2025.
Residential customers
39 thousand
39,401 homes
Average price
15.47 cents
Missouri average 13.30
Average bill
$164.07
Per month at 1,061 kWh
Price rank
28 of 33
Lowest to highest in Missouri
White River Valley Electric Cooperative rates and average bill
White River Valley Electric Cooperative reported 39,401 residential customers on bundled service in 2025, using 1,061 kWh a month on average at 15.47 cents per kWh. Bundled means the utility supplies the energy and delivers it, so the price covers both. Among the 33 Missouri utilities with at least 10,000 bundled residential customers, White River Valley Electric Cooperative ranks 28 from the lowest price.
| Average | Cents per kWh | kWh per month | Monthly bill |
|---|---|---|---|
| White River Valley Electric Cooperative | 15.47 | 1,061 | $164.07 |
| Missouri (all utilities) | 13.30 | 1,038 | $137.97 |
| United States | 17.23 | 874 | $150.68 |
Source: U.S. Energy Information Administration, Form EIA-861 (final 2025 data), sales to ultimate customers. Price is revenue divided by sales and includes fixed charges.
Service area
EIA lists the counties where White River Valley Electric Cooperative has distribution equipment. That covers 5 counties in Missouri. A county can be served by more than one utility, so confirm your address with the utility or your bill.
Missouri (5 counties)
Christian, Douglas, Ozark, Stone, Taney
Not sure who serves your address? Use find my electric company.
Rate options and rooftop solar
- Time-of-use pricing. White River Valley Electric Cooperative does not report a residential time-of-use program in its 2025 EIA filing. Ask the utility, because programs change. How time-of-use rates work.
- Rooftop solar and net metering. EIA shows 686 residential net-metered systems on the White River Valley Electric Cooperative grid in 2025, with 8.6 megawatts of capacity. How net metering works.
Who owns and regulates it
Owned by the members it serves. An elected board sets the rates, and members may receive capital credits when the co-op has margins to return.
For questions about state consumer protections, see the Missouri Public Service Commission.
White River Valley Electric Cooperative is an electric cooperative based in Missouri.
White River Valley Electric Cooperative compared with Missouri
Missouri has 43 utilities with residential customers in the 2025 EIA data. White River Valley Electric Cooperative is 10th by size and serves about 1.3% of the state's homes. Among 26 other cooperatives in Missouri, the median price is 13.35 cents per kWh, so White River Valley Electric Cooperative at 15.47 cents is 2.12 cents above its peers. Over a year, the typical White River Valley Electric Cooperative bill runs about $313 above the state average, with monthly use 23 kWh higher. White River Valley Electric Cooperative lists distribution equipment in 5 counties, so check your county and your bill before you assume it serves you. 686 of its residential customers use net metering, or 17.4 per 1,000 homes, against 12.8 for Missouri as a whole.
Source: U.S. Energy Information Administration, Form EIA-861 (final 2025 data). Peers are other utilities of the same type in Missouri with at least 1,000 residential customers and a reported price.
Other Missouri utilities
| Utility | Type | Homes | Cents per kWh |
|---|---|---|---|
| White River Valley Electric Cooperative | Cooperative | 39,401 | 15.47 |
| City of Columbia | Municipal | 45,899 | 15.50 |
| Southwest Electric Cooperative | Cooperative | 41,670 | 12.33 |
| Laclede Electric Cooperative | Cooperative | 35,275 | 12.39 |
| Boone Electric Cooperative | Cooperative | 34,098 | 13.57 |
| Ozark Border Electric Cooperative | Cooperative | 33,262 | 12.28 |
See every one on the electric companies in Missouri page.
Official site and where to get help
Kilowatt Atlas is not White River Valley Electric Cooperative and does not take payments, start service or manage accounts. To pay a bill, report an outage or start service, use the website, app or phone number printed on your bill. Be careful with search ads and lookalike sites that offer to pay your bill for a fee.
- Want to understand a line on your bill? Read how to read your electric bill.
- Think your bill is high? Try the bill checker.
White River Valley Electric Cooperative questions
What is the average residential electric rate for White River Valley Electric Cooperative?
White River Valley Electric Cooperative residential customers on bundled service paid an average of 15.47 cents per kWh in 2025, with average use of 1,061 kWh a month and an average bill of $164.07 (EIA Form EIA-861). The Missouri average was 13.30 cents.
How many customers does White River Valley Electric Cooperative have?
EIA reports about 39,401 residential customers for White River Valley Electric Cooperative in 2025.
Who regulates White River Valley Electric Cooperative?
Owned by the members it serves. An elected board sets the rates, and members may receive capital credits when the co-op has margins to return. See the regulator for Missouri on the Missouri state page.